As you may have guessed, a text that gets a bad Flesch Reading Ease score and is therefore very difficult to read, generally doesn’t do well in terms of readability. The reason for this is simple: Reading from a screen is hard enough already, without having to plough through long words and lengthy sentences. If a text is too hard to read, odds are, your visitors will simply leave your website, potentially leading to a higher bounce rate and lower ranking in the long run. So, from a holistic SEO perspective, it’s important that your texts aren’t too difficult to read for your audience. With Google’s algorithm becoming more human-like, and rise of voice search, reading ease and readability are only going to become more important in terms of ranking.