There are several types of links. In the SEO Onpage app analysis , we’re talking about links within your content. By that, we mean the piece of text you’ve written in the editor. We call them contextual links. Contextual links point your users to interesting and related content. Moreover, they allow search engines to find out what content on your site is related and to determine the value of that content. The more links an important page receives, the more important it will seem to search engines. Therefore, good internal links are crucial to your SEO.